http://www.winwithoutpitching.com/manifesto?toc
Via DrupalCamp Toronto notes of the awesome Sacha Chua (yay! she's back to Drupal development!)
Notes:
http://www.winwithoutpitching.com/we-will-specialize
Expertise is the only valid basis for differentiating ourselves from the competition. Not personality. Not process. Not price.